Flower Trends Forecast 2019

2 MAKING TReNDs WORK FOR YOU You know that tracking trends is important for your business, or you wouldn’t be here! But how can you best put trends information to use? Steeped in social media, today’s flower buyers are more sensitive to style trends than ever, as content providers compete to capture their attention with fresh and stimulating ideas. Likewise, flower sellers can use trend forecasting not only to inform purchasing, design and merchandising—bringing them into sync with what customers actually want to buy—but also to enhance the effectiveness of websites and social media, which will gain in visibility and appeal when they are geared to resonate with all that is new and timely in consumers’ experience. Stylish and expressive, flowers are among the most trend-sensitive products on the market. At International Floral Distributors, we do the research for you: looking first at the many factors that influence consumer choices, then matching those trends up with flowers and other floral-industry products, readymade for you to create your own trends expressions. F l owe r Tr endsFor ecas t . com stay updated on flower trends and new floral decorating fashions with new postings and links every month. The Flower Trends Forecast 2019 videos can be seen at flowertrendsforecast.com. TReND ReseARcH & DesIGN Michael skaff, AIFD, PFcI, AAF Michael J. skaff Displays PHOTOGRAPHY Dan Dreyfus Dreyfus + Associates Photography VIDeOGRAPHY Michael sneden Arbor Group GRAPHIc DesIGN Tina Mitchell Nsite Graphics PROJecT DIRecTOR Jeff Lanman International Floral Distributors, Inc. ReseARcH & DesIGN TReND & cOLOR FORecAsTeR, DesIGNeR, sTYLIsT Michael skaff, AIFD, PFcI, AAF Michael J. Skaff utilizes his membership in the Color Marketing Group, National Interior Design Association, and the American Academy of Floriculture to study consumer preferences and provide the trends that keep us in tune with the modern day floral demands of brides and consumers. Skaff has worked with Better Homes and Gardens , The Smithsonian Institute, and the White House and also owns Michael J. Skaff Displays. PHOTOGRAPHY Dan Dreyfus Dan Dreyfus owns a commercial photography business, Dreyfus + Associates Photography, Inc., in St. Louis, MO. His past work, which has been featured in numerous national and international publications, inspired Dreyfus to provide us with gorgeous trend flower, accent, and scene photos for our annual forecast. Dreyfus is also an adjunct photography professor at Webster University and founded the Light + Discovery Photo Workshops. International Floral Distributors P.O. Box 510 • Rushville, IN 46173