Flower Trends Forecast 2016

2 RESEARCH & DESIGN TREND FORECASTERS RESEARCH, DESIGN & STYLING Bill Schaffer, AIFD, AAF, PFCI & Kristine Kratt, AIFD, PFCI Bill Schaffer and Kristine Kratt provide us with the insight of how the world of fashion and home décor are influencing people’s preferences in flowers and floral stylings. Both Bill and Kris are award-winning floral designers who have the interpretative skills to observe the world of emerging event decor and present to us the trends in ways that we can better meet the flower needs of today’s brides and today’s consumers. Bill and Kris are the owners of Schaffer Designs, based in Philadelphia, PA. PHOTOGRAPHY David Kesler, AIFD, PFCI David Kesler is a flower specialist and talented photographer. David captures the colors, textures and flowers that make the Flower Trends Forecast story come to life. David, with his wife Leann, own and operate Floral Design Institute in Portland, Oregon. VIDEOGRAPHY Darin Ingram, Grounded 4 Life Productions GRAPHIC DESIGN Tina Mitchell, Nsite Graphics PROJECT DIRECTOR Jeff Lanman FLOWERS MAKE BEAUTIFUL STORIES Flower trends and floral styles matter, especially in event and wedding decor. Every bride wants her wedding to tell her story. The flowers at these special events become an important connection to the honorees and to lifetime memories. At a wedding the flowers reflect the personality and aspirations of the bride and groom. At a corporate event the flowers help define the brand and the brand’s personality. Flowers provide the ideal medium to convey the emotion and message at these special events. Floral professionals magically create the décor and the feeling to make the perfect story. The floral professional knows just how to make a beautiful story with flowers. FlowerTrendsForecast.com Stay updated on flower trends and new floral decorating fashions with new postings and links every month. The Flower Trends Forecast 2016 videos can be seen at FlowerTrendsForecast.com Video QR Code: